Tag: marketing

If you have been successful at home for a number of years, it might be time to broaden your appeal. Read to find out how to market abroad.

Researchers find that young women are particularly susceptible and can suffer with self-worth issues and harmful body images.

Active wear brand Lorna Jane falsely said one of its product ranges could ‘eliminate’ and ‘stop the spread’ of viruses, including Covid.

As soft drink consumption rises and the health risks become more apparent, how do we help vulnerable consumers to resist the temptation?

Unilever also says it plans to stop using the word ‘normal’ to describe products as it seeks a ‘more inclusive definition of beauty’.

The Twitterati had their Tweets in a twist when toy-maker Hasbro announced that ‘Mr’ Potato Head would be known simply as ‘Potato Head’.

‘Ask them for proof,’ Consumer Commissioner urges as study finds many Aussie and global businesses are making false eco-friendly claims.

Australian man disqualified from holding UK directorships after he broke regulations governing junk phone calls to consumers.

Tracking analytics, counting social media followers, and attracting thousands of website visitors every month are all common ways to measure marketing success. However, what these metrics fail to account for is whether the audience connected with the material or not.

A recent report by Buddy Media: “Strategies for Effective Tweeting: A Statistical Review” is based on an analysis they did on user-engagement from more than 320 various brands' Twitter accounts.

Australian-owned company AussieMite have apologised for a new advertising campaign depicting a sacramental wafer being dipped into their yeast based spread during a Catholic mass.