• Advertise
  • About us
  • Terms and Conditions
  • Contact us
Monday, June 23, 2025
Australian Times News
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
Australian Times News
No Result
View All Result
Home News

Some people have a natural tendency to be ‘hooked’ on sugary drinks

As soft drink consumption rises and the health risks become more apparent, how do we help vulnerable consumers to resist the temptation?

Mike Simpson by Mike Simpson
29-05-2021 03:00
in News
Image by GREGOR from Pixabay

Image by GREGOR from Pixabay

What keeps consumers hooked on high-sugar soft drinks? Advertising is, of course, a huge driver. But why are some consumers more adept at ignoring these cues than others?

A new study from Adelaide-based Flinders University, published in Appetite, found participants with an automatic bias towards soft drinks – or difficulty resisting sweet drinks compared to non-sweetened control beverages such as water – were more responsive to the ads than those without these tendencies.

The Australian study compared the ability of 127 university-age students (18-25 year olds) to withstand or succumb to the urge to reach for a soft drink when viewing television advertisements.

Help those with cognitive vulnerabilities to resist temptation

“Perhaps we can then start targeting people who show these cognitive vulnerabilities in [an effort to] reduce consumption of these sugary, unhealthy drinks,” said Flinders University Professor and lead researcher, Eva Kemps.

“Even keeping fizzy drinks from children at a young age may also prepare them for the barrage of advertising as they mature,” commented Kemps, pointing to the rise in soft drink consumption in the face of associated health risks.

“The cognitive vulnerabilities exposed in our study [provide] an important lesson [for] future possible regulation of television advertising, or [creating] public health campaigns,” said co-author Amber Tuscharski.

“More could be done to raise awareness among people who have strong automatic tendencies or poor self-regulatory control towards reaching for a soft drink.

AlsoRead...

Leading with Trust: Why Quality still wins in the AI Era

Leading with Trust: Why Quality still wins in the AI Era

5 June 2025
Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin

Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin

28 May 2025

As little as one can daily can cause significant health problems

“After all, their exposure to soft drink cues will continue as manufacturers and marketers advertise their products in multiple locations – from TV commercials to in-store, service stations, public transport and billboards.”

Regular soft drink consumption (as little as one can per day) has been associated with an increased risk of diabetes, cardiovascular disease and various cancers, with one data model estimating the global death toll from soft drink consumption to be around 184,000 deaths per year.

Around the world, the daily caloric intake from soft drinks has quadrupled, from 4% in 1965 to 16% in 2019, with young adults and adolescents the biggest consumers of popular brands of carbonated beverages such as Coke, Sprite and Fanta.

Australian Bureau of Statistics (2015) research estimated 50-60% of adolescent and young people consume soft drink every day.

Tags: Australiahealthhealthy livingmarketingResearch
DMCA.com Protection Status

SUBSCRIBE to our NEWSLETTER

[mc4wp_form id=”2384248″]

Don't Miss

From Portugal to Bali: Where Aussies Should Go for Your Next Coastal Holiday

by Fazila Olla-Logday
20 June 2025
Source: Flickr
Travel

Aussies, here is a guide to where you should go for your next coastal holiday.

Read more

Leading with Trust: Why Quality still wins in the AI Era

by Pauline Torongo
5 June 2025
Leading with Trust: Why Quality still wins in the AI Era
Business & Finance

If you're leading a software team today, you've likely noticed the shift: faster feature rollouts, routine automation, and AI taking...

Read more

How to Save on Airport Parking: Budget Tips Every Traveller Should Know

by Fazila Olla-Logday
3 June 2025
How to Save on Airport Parking
Travel

Saving money on airport parking can be a challenge,but here are some budget friendly tips to help you navigate.

Read more

Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin

by Pauline Torongo
28 May 2025
Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin
Business & Finance

Bélanger-Martin’s ambitions stretch beyond redefining inflight comfort—they’re rooted in resurrecting the romance of supersonic travel with a modern twist.

Read more

Why a Gluten Free Hamper is simply the Best Gift for a Coeliac

by Fazila Olla-Logday
22 May 2025
Gluten Free Hamper
at

Buying a thoughtful gift can be tricky at the best of times, but when someone has dietary restrictions like coeliac...

Read more

Biela.dev is quietly becoming the Infrastructure Layer for the Next Internet

by Pauline Torongo
15 May 2025
Biela.dev is quietly becoming the Infrastructure Layer for the Next Internet
Technology

Biela.dev is not merely a consumer app; it is infrastructure. It could be a layer that powers the next generation...

Read more

The Battle for the Premier League’s Fifth Champions League Spot: Who Will Prevail?

by Fazila Olla-Logday
8 May 2025
Premier-Leagues-Fifth-Champions-League-Janosch-Diggelmann-Unsplash
at

As the Premier League season nears its climax, the race for the coveted Champions League places is tighter and more...

Read more
Load More

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status

  • About us
  • Write for Us
  • Advertise
  • Contact us
  • T&Cs, Privacy and GDPR
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status