Mark Zuckerberg will be announcing a new name for Facebook next week. Will the rebranding help forget recent incidents?
Since all the apps owned by Zuckerberg underwent a shutdown recently, one cannot help but wonder whether this is a way of diverting from the negative.
Some believe that rebranding will not help forget the negative aspects of the company. This could only worsen the mistrust that many already have with Facebook. Changing the name couldn’t really make any difference.
At this point, it is believed that Facebook should consider fixing all of which users have found problematic before they consider any kind of change to the name.
After all, the name of the app already carries much weight which the company could use to its advantage.
Earlier this year, it has been said that Mark has lost around 7 million during the shutdown of the Facebook-owned apps. While the Facebook app was initially created when Mark was a college student, his main goal was to connect people around the campus and different schools. As mentioned before, this was completely inaccessible for a long period of time.
“A name change is not a rebrand,” says Anaezi Modu, the founder, and CEO of Rebrand”
In addition, the decision to change the name is motivated by leaked documents. How renaming will help is uncertain.