The next phase of the Australian Government’s vaccine communication campaign launches today (Sunday), with the message ‘we’re almost there Australia’, reminding people that with increasing vaccinations the country will be able to return to a more normal life.
Whilst Australia has reached Phase B of the National Plan, with 70 percent of the eligible general population now fully vaccinated and more than 86 percent having had at least one dose, health minister Greg Hunt says it is important to ensure people receive their second dose and the country reaches the 80 percent fully vaccinated mark.
“The advertisements create a sense of encouragement and a feeling of enjoying more freedoms as Australia opens up; as Australians start to return to travelling overseas, birthday parties, weddings and a family Christmas,” Hunt said.
“It provides a positive, hopeful tone [and] a touch of humour to motivate those who are more hesitant to get vaccinated to avoid missing out on greater freedoms.”
‘Spread Freedom’ campaign launches tonight
The ‘Spread Freedom’ campaign will air from tonight and materials will be shared across all media channels.
To further encourage First Australians to get vaccinated against Covid-19, the Government is also launching a new project entitled ‘For all of us’.
The project features a number of high-profile Aboriginal and Torres Strait Islander Australians who have come together to encourage their mob to get vaccinated.
Model Samantha Harris, musician Baker Boy, chef Nornie Bero, street artist Tori-Jay Mordey, and renowned didgeridoo player and vocalist William Barton all encourage further vaccination uptake and seek to combat vaccine hesitancy.
Community groups being regularly consulted
The project conveys the message: ‘For our past, for our future, for all of us. Get vaccinated for Covid-19’.
“Committees representing Aboriginal and Torres Strait Islander communities, people with a disability, and multicultural communities are being consulted regularly to ensure the vaccination messaging is clear, appropriate and disseminated through the best communication channels to reach all Australians,” the minister said.
The communications campaign also supports on-the-ground engagement with the public, including information kiosks at shopping centres and events, and community in-reach activities with CALD and Indigenous communities.
The Australian Government says it has invested more than $90-million in support of its vaccination communications campaign.