It used to be that companies that relied on mobile technology were the only ones to launch apps. Now it seems like every company has launched its own app, even your local takeaway!
The rise of mobile infrastructure
Mobile technology has been ubiquitous for the last decade and a half, and digital infrastructure is growing. As more and more people have access to smartphones at an earlier age, it becomes easier for companies to target young markets as quickly as possible. The rise of mobile infrastructure and impending rollout of 5G also means that mobile use is faster and easier than ever before.
The increase in digital technology has also meant that it is much easier and cheaper than ever to build an app. You no longer need an entire tech department to create an app for you. Instead, there are many boutique tech firms and freelance developers who work with companies of all shapes and sizes to develop and launch the perfect app.
Convenience and ease
Mobile apps are also great for businesses for the same reason that they are great for smartphone users – the convenience and ease. We all now take our smartphones everywhere with us and this means that a company’s app is also right there with you at all times. Companies can easily get in touch with their app users through notifications and updates, and people who have already downloaded an app onto their phone are more likely to use the app and engage with the company over competitors who do not have apps.
Does everyone need an app?
You may have noticed among your friends and family a trend towards tech minimalism slowly replacing the maximalism which has defined the last few years. Suddenly, people do not want to download “yet another app” and are concerned that their phones are becoming cluttered with apps they rarely need or use. In response to the growing lack of enthusiasm for downloading new apps, many companies are instead investing in their mobile platform.
We have all visited sites which have not been optimised for mobile viewing or technology and it can be a painful and funny experience and, in the worst cases, it can make the website unusable. When companies invest in their mobile platforms and ensure that the usability, design, and features are tailored to mobile use, it makes the site much easier to use for mobiles.
Investing in mobile technology is a great way for a company to sidestep app development if it is felt that an app would not be needed, or wanted, for this particular company. Additionally, if a company develops a reputation for its good quality mobile experience, when the company is ready to launch its app, it will already have a sense of what is, and is not, successful on a mobile platform.
The online casino industry
One interesting industry to look at for guidance in this shift towards mobile technology is the online gambling industry. The online gambling and casino industry has existed since 1994, but mobile casino options only became more widely available about ten years ago as a result of advancements in mobile technology and the widespread use of smartphones. Taking this industry as a case study, you can see how a company’s mobile platform can grow and flourish alongside a successful website or desktop platform.
There are now hundreds of different online casinos for gamblers to choose from, most of which also have a companion app. If you are trying to find the best new casinos, NetEnt Casino can help. NetEnt Casino lists all of the top online casinos which feature games from NetEnt, one of the premier game production companies in the industry. The site also helpfully lists reviews and information regarding bonuses and other promotions.
Most of the big online casino platforms also offer a corresponding app. Gamblers who enjoy having multiple games on the go at once typically prefer the desktop versions as you can only play one game at a time on mobile. However, mobile is so convenient and portable that most gamblers will use both the desktop and mobile versions. As the industry continues to grow, you can be sure that production teams will continue to invest heavily in mobile platform technology.