Australian Lamb is keen on being remembered and is doing a great job at that as well. With the world returning to what it once was, the Australian advertisement makes quite the statement in making a mark to be remembered.
Bringing the world back with Australian Lamb
Since the pandemic began, the world to some extent has forgotten about a lot of things that used to be either because it closed down or because it’s been a while. Whatever the case may be for you, the Australian lamb advertisement brings plenty of political jokes and mouth-watering lamb to convey the central message: we’re still here!
Similar to the previous campaign centering on the “Make Lamb, not walls” advertisement, Australia attempts to bring the world back before it forgets about them altogether.
In an attempt to show the world that Australia itself still exists, the main commodity driver is lamb. The advertisement mainly takes a dig at the pandemic and its impact that essentially had us missing some things.
Remembering the world as it was
Now, the Australian Lamb ad begins with an explorer finding a teddy bear with a label, Made In China. This label then instigates a whole theory of a whole world is ready for exploration and this is when the pair realizes that they have some work to do in showing that Australia is still around. But what exactly can spark interest?
Light bulb! Australian Lamb. What better way to bring the world back to Australia than this great staple? So, while this idea is brought to life through the explorer who knows a guy, a national lamb rollout alarm is set out with the individual saying, “A national lamb rollout? Well, it’s about time!”
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