HOW do you write an article when certain questions are met with a wall of silence because the subjects don’t want their products to become well known to the wider public? Luckily Dom and Adrian – aka the Bondi Hipsters – are more than happy to give their opinions on many of life’s important issues like the Olympics and avoiding the dreaded Heathrow injection. Just don’t ask them about their new fashion line…
First up, who are these guys? Well, the boys from Bondi are the latest YouTube sensations — self-made celebrities with a hilarious and risqué look at life for the eternally hip. Just don’t call them hipsters; they’re much more underground than a bunch of try-hard wannabes.
‘But Sydney’s Eastern Suburbs are so full of hipsters these days, what makes these two so special and why are they inLondon?’ I hear you cry.
Well, apparently they’re over here and working on a new fashion label they launched but it’s way too underground for this writer to get a handle on.
Adrian explains that it’s a mix of work and play for the boys while they’re in London.
“We read this article how condom sales go up by 40,000 thousand in the athlete village alone and we thought that’s the party we want to be at. In relations to our fashion brand there are a few boxes we had to tick but we don’t want to talk about this. We’re trying to keep it on the down-low; we don’t actually want people to find out about it.”
There’s plenty of advantage for these stylish, good-looking boys from Down Under and Dom says plenty of girls are falling for their charms.
“The chicks love our Australian accent, we sound so authentic. It’s almost like I’m a bogan,” Dom drawls before Adrian leaps to his defence.
“You’re not a bogan, you’ve got such a soft accent.”
Dom relents on this point and has proof: “I suppose, I’ve never ever been toParramatta. I don’t even know where it is. I haven’t been west of Surry Hills.”
The YouTube videos which first bought Dom and Adrian to everyone’s attention have gained a cult following and while we talk at a pub in East London, both Australian and English alike stop to stare and pose for pictures, much to the boys disgust.
“We’re very disappointed people have been watching our YouTube videos, we’re going to put out some public service announcements asking people not to watch them. The true art of being underground is when no one knows you exist. All the best people in the world at the moment you don’t even know.”
Regardless of this the videos continue and with the release of the boy’s first music single ‘The Life Organic’ they’ve been added to the bill for the Parklife Festival back home in October. Dom sees it as an opportunity to play some new music and deflate any hype.
“We’ve got another track coming out late August and touring Parklife, it will be a great forum for us to tell people not to listen to us. I think our live music will involve a lot of dolphin, bats and dinosaur cries with some sonic pulses. The music equivalent of just before a tsunami hits.”
Try as they might, the hipsters are very influential and I can’t resist the chance to seek out some advice for London living.
“Take advantage of being an eight,” Dom believes. “You might be a six back home but as soon as you step off the plane you go up to an eight because there’s so many mingers here.”
Adrian’s advice is to stay away from carbs.
“You don’t want the Heathrow injection. You see people with good figures who look like pregnant whales after two weeks. Go organic. You want a healthy balance of organic living and benders.”
The boys are also supportive of Australia’s efforts in the Olympics. Dom thinks their results are harder to come by than earning a simple gold.
“Think about it, coming first you’ve just got to swim faster than everyone, but coming sixth you’ve got to finish in between fifth and seventh. That’s totes harder and Australia has been doing it.”
With these wise words from the new edgy duo straight out of Bondi I’m left a little bit inspired and somewhat bewildered. Just don’t tell anyone about it.