• News
  • Lifestyle
    • Recipes
    • Video
    • Lotto Results
    • Technology
  • Entertainment
  • Travel
  • Sport
  • Expat Life
  • Move to Australia
Wednesday, January 20, 2021
Australian Times News
  • News
  • Lifestyle
    • Recipes
    • Video
    • Lotto Results
    • Technology
  • Entertainment
  • Travel
  • Sport
  • Expat Life
  • Move to Australia
No Result
View All Result
  • News
  • Lifestyle
    • Recipes
    • Video
    • Lotto Results
    • Technology
  • Entertainment
  • Travel
  • Sport
  • Expat Life
  • Move to Australia
No Result
View All Result
Australian Times News
No Result
View All Result
Home Travel

Nick Cave South Australia ad wins best international tourism film

South Australia’s Barossa advertisement, set to the music of Nick Cave, has been crowned the best international tourism film.

Australian Times by Australian Times
14-11-2014 00:01
in Travel
South Australia Barossa ad - Nick Cave

A South Australian film about the Barossa Valley has taken top honours as the world’s best tourism film for 2014.

The awards, presented at the ‘Festival of Festivals’ in Vienna showcased only the best tourism videos and advertisements from around the globe.

Walking away with the top spot the advertisement adds this award to a list of nominations and awards already in the bag, including seven grand prix prizes and 10 trophies in 11 countries.

Barossa Valley’s ‘Be Consumed’ ad is the brain child of local South Australian advertising agency KWP and is set to the background of famous Australian muso, Nick Cave’s Red Right Hand.

“The ad, since it went to air in June last year has seen a huge increase in the number of people coming interstate to South Australia, some specifically to the Barossa, others we know are getting out to a lot more regions as well,” said South Australia’s Tourism Minister Leon Bignell.

Mr Bignell said the advertisement had won a number of prizes already, “This is the biggest tourism film award in the world so it’s just terrific to have picked up this big gong,” Mr Bignell said.

This is not the first time South Australia has produced some of the best tourism films and ads in the world. ‘Be Consumed’ is the second in a series of tourism films produced for the territory. The first advertisement promoted Kangaroo Island, and the final advertisement, also released this year, promoted Adelaide.

AlsoRead...

Weekend abroad – explore Krakow

Weekend abroad – explore Krakow

30 December 2020
Photo credit: Facebook

As WA stays at home, the new Broome is cleaning up

20 July 2020

“The Government was keen to come up with ads that would sort of break the mould and encourage people to think of South Australia in a different way,” Mr Bignell said.

“The people in Vienna said the ad made them feel like they could just about smell and taste the Barossa, even from the other side of the world.

“And that was some of the feedback that we got from people in Sydney and Melbourne where we played this ad and people just booked their tickets, came to South Australia and went up to the Barossa to see it for themselves.”

Tags: advertisingAustraliaAustralian musicBarossa ValleyNick CaveSouth AustraliatourismTourism Australiatourism in Australiatravel in AustraliaVideos
DMCA.com Protection Status

SUBSCRIBE to our NEWSLETTER

Terms and Conditions

CURRENCY ZONE

Australian Forex

Don't Miss

Ideology triumphs over evidence: Morrison government drops the ball on banking reform

by The Conversation
20 January 2021
Confusing regulatory roles
News

Commissioner Kenneth Hayne delivered 76 recommendations to reform the industry in February 2019. Almost two years on, the government has...

Read more

Monday & Wednesday Lotto Results for Wednesday, 20 January 2021

by Sonja Baartman
20 January 2021
Monday & Wednesday Lotto Results
The Lott

There's big money on the line Monday & Wednesday, $4 million! Here are your Monday & Wednesday Lotto results for...

Read more

Consumers to pay more as farmers struggle with worker shortage

by Mike Simpson
20 January 2021
Photo credit: Pixabay
News

Growers in southern Queensland the latest to express concern as incentive programs attract only 500 applicants for thousands of seasonal...

Read more

The economy can’t guarantee a job. It can guarantee a liveable income for other work

by The Conversation
20 January 2021
A liveable income guarantee
News

JobKeeper, paying a A$750 weekly subsidy to employers to keep workers on the payroll, and JobSeeker, which doubled unemployment benefits...

Read more

UK Weather forecast, alerts and UVB index, Wednesday 20 January 2021

by UK Weather
20 January 2021
weather
UK Weather

Be prepared for any weather with our daily forecast in the UK.

Read more

Aussie is one of five best-placed nations economically for 2021

by Mike Simpson
20 January 2021
Photo credit: Pixabay
News

Global consultancy’s latest report says Australia has “got this”, while most economies continue to struggle with Covid’s impact.

Read more

Alexei Navalny: Novichok didn’t stop Russian opposition leader – but a prison sentence might

by The Conversation
20 January 2021
Navalny’s poisoning was a turning point in Russian politics
News

The dissident politician was jailed for 30 days by a Moscow court within 24 hours of stepping off the flight,...

Read more
Load More

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status

  • About us
  • Write for Us
  • Advertise
  • Contact us
  • T&Cs, Privacy and GDPR
No Result
View All Result
  • News
  • Lifestyle
    • Recipes
    • Video
    • Lotto Results
    • Technology
  • Entertainment
  • Travel
  • Sport
  • Expat Life
  • Move to Australia

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status