‘Keep it simple stupid’ is the way to keep customers happy, study finds
Western Australian researchers say businesses are getting their customers offsides by making things too complicated.
Western Australian researchers say businesses are getting their customers offsides by making things too complicated.
New study shows how the pandemic has reshaped Australian consumer behaviours, with a bigger emphasis on buying Aussie goods and shopping locally.
Unilever also says it plans to stop using the word ‘normal’ to describe products as it seeks a ‘more inclusive definition of beauty’.
Kimberly-Clark fined $200,000 by Federal Court for misleading consumers about origins of flushable cleansing cloths it sold in Australia.
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