• Advertise
  • About us
  • Terms and Conditions
  • Contact us
Monday, July 14, 2025
Australian Times News
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
Australian Times News
No Result
View All Result
Home News

Rudd hires Obama’s ‘digital attack dog’ to lead social media strategy

Prime Minister Kevin Rudd has called in a team of election campaign heavyweights from the US to lead a social media onslaught against the Coalition. The team includes British social media expert Matthew McGregor, labelled Obama's 'digital attack dog' during the 2012 US campaign.

Michaela Gray by Michaela Gray
31-07-2013 11:02
in News
Kevin Rudd and Tony Abbott

Kevin Rudd and Tony Abbott

PRIME MINISTER Kevin Rudd has stepped up his campaign to defeat Tony Abbott by hiring a team of strategists who helped US President Barack Obama to his two election wins.

Among them is British social media expert Matthew McGregor, renowned for his use of video and blogs to ruthlessly attack his opponents through humour and ridicule.

Dubbed “Barack Obama’s digital attack dog,” during the 2012 US election campaign McGregor exploited every Republican gaffe via social media, often within minutes or hours of them taking place.

McGregor’s rapid response spoof videos are credited with undermining an initially strong campaign by Republican presidential hopeful Mitt Romney.

Joining him on Team Rudd is Tom McMahon, the former executive director of the powerful Democratic National Committee during President Obama’s last campaign and Joon Kim of the consulting firm New Partners.

“We will draw upon the best brains in the world,” Mr Rudd said of his campaign team.

AlsoRead...

The Broker who says ‘Yes’ when Banks say NO

The Broker who says ‘Yes’ when Banks say NO

8 July 2025
Leading with Trust: Why Quality still wins in the AI Era

Leading with Trust: Why Quality still wins in the AI Era

5 June 2025

”I’ve always been a strong supporter of President Obama, both in his leadership in the world also his message to the American people.”

Speculation is mounting that Mr Rudd may call an election for 7 September, following the release of the government’s economic statement in the coming days.

The report is possibly the last item of business before Mr Rudd visits the Governor-General for permission to stage the election.

Labor insiders say the youth vote will be a key factor in the upcoming poll, claiming there has been a spike in enrolments since Mr Rudd returned to the leadership.

The hiring of foreign strategists has come under attack by the opposition, with Liberal MP Jamie Briggs claiming the recruitment showed Labor was “terrific at spin but terrible at government”.

“Importing spin doctors to run negative political campaigns is another reminder for Australian voters that if you re-elect Kevin Rudd and Labor you will get three more years of division, dysfunction and chaos,” said Mr Briggs.

In the most recent Fairfax-Nielsen poll Mr Rudd led Mr Abbott as preferred prime minister by 55% to 41% and also held a strong lead in the net approval ratings with plus 8% to Mr Abbott on minus 15%.

The following spoof video by Matthew McGregor turns Mitt Romney’s media appearances against the Presidential hopeful:

Tags: AustraliaAustralian politicsBarack ObamaCoalitionKevin RuddLaborNews in AustraliaTony Abbott
DMCA.com Protection Status

SUBSCRIBE to our NEWSLETTER

[mc4wp_form id=”2384248″]

Don't Miss

The Dating Wealth Gap Is Getting Wider: What You Should Know

by Fazila Olla-Logday
11 July 2025
Source: Pixabay
Lifestyle

The divide between wealth and romance is growing. As income inequality widens, financial status is playing a bigger role in...

Read more

The Broker who says ‘Yes’ when Banks say NO

by Pauline Torongo
8 July 2025
The Broker who says ‘Yes’ when Banks say NO
Business & Finance

When faced with constant loan rejection or last-minute withdrawals of support, Trelos Finance stands out as a solution.

Read more

Common Mistakes When Buying a Telescope — And How to Avoid Them

by Fazila Olla-Logday
1 July 2025
Common Mistakes When Buying a Telescope
Technology

You’ve spent hours scrolling through telescope specs online, dazzled by features and grand promises. The excitement builds—until your newly arrived...

Read more

From Portugal to Bali: Where Aussies Should Go for Your Next Coastal Holiday

by Fazila Olla-Logday
20 June 2025
Source: Flickr
Travel

Aussies, here is a guide to where you should go for your next coastal holiday.

Read more

Leading with Trust: Why Quality still wins in the AI Era

by Pauline Torongo
5 June 2025
Leading with Trust: Why Quality still wins in the AI Era
Business & Finance

If you're leading a software team today, you've likely noticed the shift: faster feature rollouts, routine automation, and AI taking...

Read more

How to Save on Airport Parking: Budget Tips Every Traveller Should Know

by Fazila Olla-Logday
3 June 2025
How to Save on Airport Parking
Travel

Saving money on airport parking can be a challenge,but here are some budget friendly tips to help you navigate.

Read more

Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin

by Pauline Torongo
28 May 2025
Why Australian Investors are Betting on the Aviation Maverick Louis Belanger-Martin
Business & Finance

Bélanger-Martin’s ambitions stretch beyond redefining inflight comfort—they’re rooted in resurrecting the romance of supersonic travel with a modern twist.

Read more
Load More

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status

  • About us
  • Write for Us
  • Advertise
  • Contact us
  • T&Cs, Privacy and GDPR
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status