• Advertise
  • About us
  • Terms and Conditions
  • Contact us
Wednesday, May 18, 2022
Australian Times News
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
      • UK Lottery
      • UK Lotto
      • EuroMillions
  • Lifestyle
    • Horoscopes
    • Health & Wellness
    • Recipes
    • Video
  • Entertainment
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
      • UK Lottery
      • UK Lotto
      • EuroMillions
  • Lifestyle
    • Horoscopes
    • Health & Wellness
    • Recipes
    • Video
  • Entertainment
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
Australian Times News
No Result
View All Result
Home News

Australians set to tap into trend for healthy alcohol

Leading US brand brought to Australia by Lion

Inge Swain by Inge Swain
25-05-2020 13:23
in News
Image by RitaE on Pixabay

Image by RitaE on Pixabay

The most popular hard seltzer brand in America, White Claw, is set to arrive in Australia following the news that local company Lion Australia has partnered with US outfit Mark Anthony Brands, to make their White Claw Seltzer product available in Australia.

Hard Seltzer’s are seen by many as ‘healthy’ alcohols. Typically they are fruit flavoured sparking waters with alcohol. The flavours set to be launched in Australia when the brand arrives in October include White Claw Mango, White Claw Natural Lime, and White Claw Ruby Grapefruit.

Announcing the partnership Lion Australia, who launched their own range of hand seltzers less than a year ago, described White Claw as, “North America’s most successful new alcohol brand in a generation.” Such has been the success of White Claw in the seltzer market that it currently enjoys a 60% share of the market in America.

Commenting on the partnership Davin Nugent, CEO of Mark Anthony Brands expressed his delight at making the foray into Australia. In an official communication from the company he said, “We are thrilled to be working with Lion and excited to take the first steps with them into the emerging seltzer category in Australia.

New partnership generates plenty of excitement

“Lion has an outstanding track record of nurturing international brands to success in Australia and we look forward to working with them to introduce local consumers to White Claw Hard Seltzer.

“Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels, demanding we bring White Claw to Aussie shores.” 

One of the biggest reasons I’ve missed America and Australia finally get to distribute it!

White Claw is my life!https://t.co/Oxvk5FcyY7

— Richelle Cox (@rvchellecox) May 25, 2020

White Claw finally making its way to Australia, conquering territory the inferior FourLoko simply could not. https://t.co/A36q4dc7mD

— Cam Tyeson (@camtyeson) May 25, 2020

Me: What does my future hold?

Psychic:

?: @paulcorgan pic.twitter.com/eHGhSsJMij

— White Claw Hard Seltzer (@WhiteClaw) May 22, 2020

White Claw, which even has its own craft flavours, has proven to be hugely popular in the United States. In all the Hard Seltzer segment of the alcohol market is worth approximately $2.5 billion per annum, while for those who are more interested in its potency, the average White Claw boasts around 5% alcohol.

AlsoRead...

May's Weather Forecast

Weather Forecast 18 May 2022

18 May 2022
Camille Vasquez

Camille Vasquez cross-examines Amber Heard after one week break

17 May 2022

Commenting on the deal James Brindley, Managing Director of Lion Australia told brewsnews.com.au, “The popularity of White Claw cannot be disputed. Despite the fact the product has not actually been available in Australia up until now, it has well and truly earned its place in popular culture and is the market leader globally in this exciting new category. It is the most sought-after beverage brand in the world…

“It is a natural fit for our growing portfolio of adult beverages beyond our core beer range – and taps into a number of consumer trends around lower calorie and lower sugar products. We believe the seltzer category represents a significant growth opportunity for Lion over the coming years and we are looking forward to bringing the biggest seltzer brand in the world to Australia.”

Tags: healthy living
DMCA.com Protection Status

SUBSCRIBE to our NEWSLETTER

[mc4wp_form id=”2384248″]

Don't Miss

She-Hulk: Disney+ releases trailer and release date for the new series

by Shannon Alexander
18 May 2022
She-Hulk: Disney+ releases trailer and release date for the new series
Entertainment

Marvel has continued to keep its viewers entertained and the new series She Hulk is only one of many released...

Read more

SET FOR LIFE Lotto Results – 18 May 2022, Wednesday

by Nikita Cloete
18 May 2022
Set For Life UK Lotto Results
Set For Life

See if you are the lucky winner for today with the SET FOR LIFE Lotto Results - 18 May 2022....

Read more

Monday & Wednesday Lotto Results 18 May 2022 – Wednesday

by Nikita Cloete
18 May 2022
Monday & Wednesday Lotto Results
The Lott

There's big money on the line Monday & Wednesday, $1 million! Here are your Monday & Wednesday Lotto results for...

Read more

Weather Forecast 18 May 2022

by Adamu
18 May 2022
May's Weather Forecast
Australia Weather

Be prepared for any weather with our daily weather forecast for Australia.

Read more

Horoscopes: 18 May 2022 – Wednesday

by Adamu
18 May 2022
Free Daily Horoscope - Astrology
Horoscopes

Keep your karma positive with these daily free horoscopes!

Read more

Camille Vasquez cross-examines Amber Heard after one week break

by Shannon Alexander
17 May 2022
Camille Vasquez
News

Amber Heard took to the stand for the third time on Monday. This time, she was cross-examined by Jonny Depp’s...

Read more

Cara Delevigne got extra animated with Megan Thee Stallion

by Shannon Alexander
17 May 2022
Cara Delevigne got extra animated with Megan Thee Stallion
Lifestyle

Hotties all around are bit appalled and amused by the behavior of Cara Delevigne at the Billboard awards with Megan...

Read more
Load More

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status

  • About us
  • Write for Us
  • Advertise
  • Contact us
  • T&Cs, Privacy and GDPR
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
      • UK Lottery
      • UK Lotto
      • EuroMillions
  • Lifestyle
    • Horoscopes
    • Health & Wellness
    • Recipes
    • Video
  • Entertainment
  • Travel
  • Expat Life
  • Move to Australia

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status