In times of the pandemic, people are found nowhere but glued to their screens. That’s when they are not sleeping and the reason is pretty straightforward, considering that we do almost all of our daily activities in front of a screen.
All this may look to you as the dawn of another negative era. One in which people don’t suffer from viruses but computer vision syndrome. With the amount of people suffering from this since before the lockdown it is no doubt that the amount of people suffering has increased by now. But thankfully, there’s another number rising to stop this one. It’s the rise in sales of blue light glasses.
The news comes from Specscart – the market leader in blue light glasses. Their sales analytics show a dramatic 30% increase in the sales of non-prescriptive glasses in April 2020. This report is in comparison to the purchases made in the month of November 2019 when the coronavirus just started spreading around the world.
“We are amazed by the continuous upsurge in demand of non-prescription glasses in the past one month,” says Siddharth Sethi, Specscart’s Founder. “Who knew our mission of changing the way people perceive eyeglasses will come to fulfilment in such a way”.
Eyeglasses have always been seen as an instrument of vision correction. But Specscart began in 2017 with a mission to change this perception. Specscart is an eyewear startup born in the UK with the dream to make people understand that eyeglasses are more than just vision-correction devices. The company believes eyeglasses are a fast-fashion accessory just like clothes and a digital protection device each individual needs to have.
While people did start to opt for eyeglasses as a digital protection device and fast-fashion accessory in recent years, the change has been quite slow. However, it seems like the era of radical change is here. 2020, the year that has been looked down as a curse since its inception, maybe the very year that creates a 180-degree shift in the eyewear industry.
It is important to note what it is about digital devices that is so harmful? Why is there such a surge in demand for blue light glasses? To start with, what are they?
Blue light glasses are those that shield your eyes from the damaging blue light that screens emit. This blue light is capable of harming our retina that further leads to issues like macular degeneration, cataract, and in rare cases, complete vision loss as well.
Moreover, prolonged exposure to blue light also tends to stop the production of melatonin in the body. This sleep hormone is the one responsible for keeping the circadian rhythm intact, that helps us sleep and wake up at the right times of the day.
With the resulting improper sleep, the brain comes at a risk. Neurotoxin builds up in the brain along with oxidative stress that leads to damage of brain cells. This incident can eventually cause depression. In fact, too much use of digital devices is also linked with obesity, heart diseases and diabetes.
Thus, it is not just the eyes that need to be protected but a person’s sleep and therefore brain as well. Thankfully, all this is possible because of blue light glasses and also a change in perception about eyeglasses.
But are blue light glasses the only way out?
Not really. Many methods help your eyes relax, like the 20-20-20 rule which asks you to look at something at a distance of 20 feet for 20 seconds after every 20 minutes of looking at a screen. Other methods include using eye drops and blue light blocking apps, but nothing is as effective as blue light glasses.
Specscart’s blue light glasses use advanced X-blue UV lenses that prevent eye strains, dry eyes, headaches, and blurry vision. With all that, they enhance clarity and work well for night-time driving as well.
With the free anti-glare, anti-UV, and scratch-resistant coatings that Specscart provides with each of its products, these blue light glasses become capable of helping against the harmful UV rays as well. Thus, killing two birds with one stone i.e., one pair of glasses. No wonder, Specscart is now known as the market leader.
What’s incredible is the fact that the startup doesn’t bring these blue light glasses with any frames. They sell designer prescription and non-prescription glasses. That too, with durable lenses made with utmost precision and accuracy so that there’s no compromise on quality.
Britons also love the amazing services that Specscart provides. One is the free try at home service that allows the customer to try 4 frames for 7 days at the comfort of their home. That too, with shipping fees prepaid by the company on both sides.
Another service is that of reglazing glasses, where a person can use any old pair of frames they love to get their new lenses made in them. This saves them some money which they further invest in a few more frames. After all, the mission is to change the way people perceive eyeglasses. It is to make people cherish eyeglasses as a fast-fashion accessory, just like clothes, bags, and shoes.
Also, in times of the pandemic, while many other brands have closed down their services, Specscart has its online store still open for people. While they promise a 24 hr dispatch in normal times, they still try to keep it and deliver as fast as possible in these tough times as well.
Yes, the pandemic has brought many negativities with it, but we can certainly look at the positive side. This is the time when Britons and the whole world are becoming more aware of the ill-effects of blue light and digital devices.
