Australia placed seventh in the most recent World Economic Forum global rankings. The Travel and Tourism Competitiveness Index 2015 (TTCI) measures the travel and tourism competitiveness of 141 economies.
Globally, Australia ranks seventh out of 141. Spain tops the TTCI global rankings followed by France, Germany, the United States and the United Kingdom.
The TTCI comprises four subindexes, 14 pillars and 90 individual indicators in order to benchmark the travel and tourism competitiveness of each economy.
The top five performers in the Asia-Pacific are, according to the report, among the region’s more advanced economies: Australia (7th), Japan (9th), Singapore (11th), Hong Kong SAR (13th) and New Zealand (16th).
The factors that influenced Australia’s ranking are its tourism, attractions, World Heritage sites, natural resources, leisure and entertainment, visa requirements, openness of bilateral air service agreements and air transport infrastructure.
The areas needing further effort included ground and port infrastructure, tourism infrastructure, price competitiveness, human resources and rigid hiring and firing practices.
Business Environment: 28th
Safety and Security: 13th
Health and Hygiene: 29th
Human Resources and Labour Market: 49th
ICT Readiness: 17th
Prioritization of Travel & Tourism: 52nd
International Openness: 31st
Price Competitiveness: 138th
Environmental Sustainability: 25th
Air Transport Infrastructure: 4th
Ground and Port Infrastructure: 57th
Tourist Service Infrastructure: 29th
Natural Resources: 2nd
Cultural Resources and Business Travel: 9th
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