In this digital world, the internet has become a big part of most people’s daily lives. The internet makes life so much easier, allowing us to complete tasks easily and quickly from wherever we are. These days, it is possible to do almost anything online. This makes it more important than ever for businesses to incorporate modern web design into their marketing strategies.
A well-designed website helps you to make a good impression on your prospective customers, nurture your leads, and ultimately increase conversions and sales. Most importantly, it provides your visitors with a good user experience by helping them to navigate your site with ease.
Modern website design is going back to minimalism with the use of whitespace on web pages. Similar to print magazines, whitespaces make sure that the website doesn’t look too untidy, giving a clean and uncluttered look. When used correctly, whitespace adds a sense of elegance to the page. For example, take a look at the Creative Web Design London website and notice how it leads your eyes to the important parts.
Whitespace provides breathing room, allowing your visitors’ eyes to rest. When two different elements are together or close enough with little white space in between, the eyes will view them as one unit. However, if the two elements are further apart, with enough white space between them, the eyes will view them separately. So, knowing how to use white space on your website will help improve your site’s user experience.
Newly designed websites often feature a new type of cursor that makes viewing pages somewhat different. Adding playful cursors on your website can be as simple as changing their shape or as complex as coding cursor-triggered animations. Regardless, you can rest assured that your visitors will have a great time when they interact with a unique type of a cursor on your site.
Due to the playfulness of the animation, visitors will enjoy spending several minutes floating thee cursor over the web page or the navigation menu. For example, take a look at this unique cursor that Paolo Fornasier has added to his online portfolio. Whilst your cursor doesn’t need to be as complex as this one, incorporating a unique element to it can definitely add some spice to your website.
Another modern web design trend is dynamic scrolling. One type of dynamic scrolling sets different scrolling speeds for a site’s front and background, creating a 3D effect for your visitors.
Background video can also be added into dynamic scrolling. This involves the video only playing when users scroll.
Take a look at Crypton’s Site to see a great example of dynamic scrolling in action. With dynamic scrolling, your animations and images can appear like magic, making your website very appealing to visitors. Such attractions on a web page can charm and enthral your visitors, keeping them engaged and giving a good impression of your online business.
Hand-drawn elements such as handwritten writing are well-known to bring about emotion, giving a sense of humanity and personal touch. Hand drawn graphics make a website seem less formal and more relaxed. They also radiate positivity which can be very appealing to users. These elements can demonstrate how creative and imaginative you can be.
However, it is important to note that artistic illustrations and elements on a webpage should be unforced. Be careful not to overdo it. Otherwise, it might look childish and thoughtless, which may ultimately lead to losing existing and potential clients.