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Theatre industry taking strain says impresario

Last year more than four million Australians went to the theatre, but according to impresario John Frost, the man behind smash hits like Charlie and the Chocolate Factory, Book of Mormon and Shrek, it could be another year at least until theatres are able to produce shows again.

Frost, who has been in the theatre game for almost forty years, cited social distancing as a major problem.   

Speaking to 9News.com.au Frost said, “Even if the government turn around today and say ‘okay we’re going to open The Lyric and The Capital in Sydney and Her Majesty’s in Melbourne’, what they’re going to put in place will be the social distancing.

“If the theatre seats 2,000 and my budgeting says I need 1,250 seats to break even, but by the time I do the measuring I’m only allowed to sell 500, 600 seats, it’s no good to me.”

“I can’t see us getting back up until at least July next year,” he added.

Impact is far-reaching

Frost went on to explain the impact that the lockdown was having on the theatre community at large, saying that he had never experienced anything like the current crisis before. But he said he was hopeful that the industry would bounce back as soon as it could.

“Theatre has been around since the Greeks, so it’ll survive and it’ll come back stronger, but it’s going to be a tough trek,” he said.

Explaining the impact of the crisis he pointed out the most actors and crew were not able to earn if they could not perform and that many were not eligible for aid via the government’s Job Keeper payments.

According to Frost the impact of the coronavirus on the theatre industry was enormous, especially once ticket refunds were factored into the equation.

“Each of those shows are worth millions and millions of dollars, we are talking tens and tens of millions,” he said.  

Inge Swain

A highly motivated and results-driven digital media all-rounder with a decade of demonstrated working experience. Skilled in Digital Strategy, E-commerce, Content Creation and Syndication, Digital Publishing, Business Development, and Marketing Strategy. Strong operations professional with a Media Studies Degree and Diploma in Project Management focused in Engineering & the Built Environment, both from the University of Cape Town.

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