As part of a special Remembrance matchday programme, the UK football club officials used a picture of Nazi troops on the front cover of the magazine feature for last Saturday’s Scottish League Division Two clash against Livingston.
On the photo are the words: "Lest We Forget" plus a PoppyScotland logo and the slogan: "Supporting Our Heroes".
Aiming to combine Remembrance tributes with the Network Rail sponsorship game with rail theme was chosen for the magazine, but club officials apparently complained that another picture featuring a train looked contrived.
They finally settled on the picture which they thought showed Australian troops returning from battle, but is instead a picture of nurses handing water the German soliders.
Offering a statement of apology on the club’s website, Airdrie United chairman Jim Ballantyne says he ia "devastated" by the gaffe.
"I would like to unreservedly apologise for the error on our Remembrance programme which resulted in the wrong photograph being used for the front cover," he says.
"As a Club, we are hugely supportive of Remembrance and have dedicated our Remembrance weekend programme to poppyscotland for a number of years. We always have a minutes silence and we also played in special strips bearing the poppy, all of which makes the programme gaffe very embarrassing.
"Personally, I am devastated at this unfortunate mistake as I am immensely passionate about Remembrance and wear my poppy with pride, however you can be assured that the same mistake will never be made again."
In the final result, Airdrie lost the match 1 – 0.
Read more: Australian soldiers honoured at Queen’s Remembrance Day service
Lest we forget: Record numbers of Australians remember the fallen during ANZAC Day services in London