• Advertise
  • About us
  • Terms and Conditions
  • Contact us
Monday, June 27, 2022
Australian Times News
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia
No Result
View All Result
Australian Times News
No Result
View All Result
Home News

Australia Day lamb ad 2016 most complained about in history

The epic 2016 installment of the Australia Day lamb ads, Commence Operation Boomerang, is making vegans wretch.

Australian Times by Australian Times
14-01-2016 11:41
in News
australia day lamb ad 2016

AlsoRead...

May's Weather Forecast

Weather Forecast 27 June 2022

27 June 2022
May's Weather Forecast

Weather Forecast 26 June 2022

26 June 2022

The new Australian Lamb advert for Australia Day has already become the most complained about commercial in Australian history.

According to the Advertising Standards Bureau, there had been over 500 complaints lodged by Thursday, 14 January, over the radio, television and online versions of the campaign. It eclipses the previous record of 418 set by an advertising campaign for the Ashley Madison dating website in 2014.

The Aussie Lamb adverts have become a fixture of the Australia Day media landscape, each year upping the anti with celebrity cameos, entertaining story lines and epic production.

The 2016 edition (above) features SBS news presenter Lee Lin Chin launching ‘Operation Boomerang’ to bring Aussies home in time for an Australia Day Barbecue… with lamb at the top of the menu, of course.

The advert has raised the ire of some non-meat lovers for its portrayal of special agents threatening a vegan with a blow-torch, saying it is promoting violence against vegans.

The advert has also come into criticism for the use of the term ‘boomerang’ in relation to a day that many Indigenous Australians prefer to call ‘Invasion Day’.

Tags: advertisingAustralia Dayfoodlambmedia
DMCA.com Protection Status

SUBSCRIBE to our NEWSLETTER

[mc4wp_form id=”2384248″]

Don't Miss

Horoscopes: 27 June 2022 – Monday

by Adamu
27 June 2022
Free Daily Horoscope - Astrology
Horoscopes

Keep your karma positive with these daily free horoscopes!

Read more

Weather Forecast 27 June 2022

by Adamu
27 June 2022
May's Weather Forecast
Australia Weather

Be prepared for any weather with our daily weather forecast for Australia.

Read more

SET FOR LIFE Lotto Results: 26 June 2022 – Sunday

by Nikita Cloete
26 June 2022
Set For Life Aus Lotto Logo - Sunday
Set For Life

Do you wan to be Set For Life? Stand a chance to Win $20,000 EVERY month for the next 20...

Read more

Weather Forecast 26 June 2022

by Adamu
26 June 2022
May's Weather Forecast
Australia Weather

Be prepared for any weather with our daily weather forecast for Australia.

Read more

Horoscopes: 26 June 2022 – Sunday

by Adamu
26 June 2022
Free Daily Horoscope - Astrology
Horoscopes

Keep your karma positive with these daily free horoscopes!

Read more

Saturday Lotto Results 25 June 2022

by Nikita Cloete
25 June 2022
Saturday Aus Lotto Logo
The Lott

There's big money on the line this Saturday with a $1 million jackpot at stake! See your Saturday Lotto results...

Read more

SET FOR LIFE Lotto Results: 25 June 2022 – Saturday

by Nikita Cloete
25 June 2022
Set For Life Aus Lotto Logo - Saturday
Set For Life

Do you wan to be Set For Life? Stand a chance to Win $20,000 EVERY month for the next 20...

Read more
Load More

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status

  • About us
  • Write for Us
  • Advertise
  • Contact us
  • T&Cs, Privacy and GDPR
No Result
View All Result
  • News
    • Weather
    • Sport
    • Technology
    • Business & Finance
      • Currency Zone
    • Lotto Results
      • The Lott
  • Lifestyle
    • Entertainment
    • Horoscopes
    • Health & Wellness
    • Recipes
  • Travel
  • Expat Life
  • Move to Australia

Copyright © Blue Sky Publications Ltd. All Rights Reserved.
australiantimes.co.uk is a division of Blue Sky Publications Ltd. Reproduction without permission prohibited. DMCA.com Protection Status