THE increase of online shopping in the UK is a trend that shows no signs of slowing down anytime soon. There continue to be new online stores opening every day, and the sales that these stores are racking up are staggering. There are some interesting trends that show that UK shoppers do not evenly spread out their online shopping. Here are the most interesting trends in UK shopping for 2013.
Trend #1: Sunday Evening Shopping
It seems that shoppers love to wind down their weekends by doing some shopping online. The highest rates of browsing at UK online shops occur on Sunday evenings. These Sunday evening browsers are also in the mood to buy. The most sales for online shops in the UK occur on Sunday evenings as well. Smart shops will take advantage of this fact by boosting their sales even further with Sunday promotions and sales that will drive traffic to their websites.
Trend #2: Monday Morning Is Not Too Shabby Either
Even though Sunday evening gets the most shopping traffic in the UK, there are still plenty of shoppers that browse online stores on Monday mornings. In fact, the most mobile browsing of UK stores happens on Monday mornings from 7-8 a.m. This shows that many shoppers are pulling out their smartphones as soon as they wake up Monday morning to get a look at all the online shops.
This morning shopping doesn’t just end on Monday. Every weekday has the highest amount of mobile shopping occurring early in the mornings. It seems that shoppers love to spend their money before they make it. They shop on their smart phones while they are in bed, and then they continue to shop on them while they are commuting into the workplace.
Trend #3: Late Night Shopping
Another very popular time for shopping is the late night hours on the weekends. In fact, some of the highest rates of purchases happen for online stores after midnight on Friday night. This makes sense. People have that Friday paycheck burning holes in their pockets. They have a few drinks on a Friday after work, and then they sit down on their computers with their inhibitions lowered. It is no wonder that they are doing the bulk of their weekend shopping during the late night hours.
Trend #4: Impulse Shoppers
One very surprising tend that is being discovered about UK shoppers in 2013 is how impulsive they actually are. The typical smaller value online purchase for UK shoppers online happens in under a minute. This means that shoppers just briefly browse the information for an online product before they click to buy it.
It is even more surprising that this impulsiveness does not stop with small items. Even big ticket items like high definition televisions are made very quickly. The average UK shopper spends just two minutes looking over a TV at an online store before clicking to purchase it.
With the impulsiveness of the online shopper in the UK, it appears that sales will continue to be great in 2013. The future looks bright indeed for the UK online retailers like the engelbert strauss workwear online store.