However, just ask any business who has already successfully taken the plunge – investing in a mobile app is a fantastic way of boosting revenue and improving customer retention. Here are the facts about investing in app development for your business.
It improves customer engagement
Nothing that you can do to improve and sustain customer engagement will benefit your business in the long run. If you aren’t taking active steps to keep your business at the forefront of your customers’ minds, they will soon forget about you and begin embracing your rivals instead. Releasing your own app for your business is a simple but potentially very powerful way of improving customer engagement. Not only does an app give your customers another way of engaging with your business, but it can also be used to encourage them to do so in a number of ways.
Whether through offering a personalised experience, or by opening up a new revenue stream for your business, a properly designed business app encourages the user to engage with a business more often and more meaningfully. Ultimately, more customer engagement means more customer loyalty and more money for your business.
It opens new revenue streams
In today’s world, consumers like to have choices. Whether this means choice in the range of products and services available to them or choice in the range of ways that they can pay for them, consumers are increasingly turning away from businesses that try to make these decisions for them. Opening up a new potential revenue stream for your customers will benefit you as well as them. It’s a move that makes sense on every level.
Anyone who regularly orders from Amazon using their mobile app can testify as to just how easy the right app can make it for consumers to part with their money. The easier you make it to buy from you, the more money you will end up making from impulse purchases and spontaneous buying. Those are the kind of sales that you will only secure if you make it easy for people to use your business.
You can target multiple platforms simultaneously
One of the reasons that many businesses hold off investing in a mobile app is because they aren’t sure which platform to target. Because of this, they end up being paralysed by indecision. In reality, the costs of developing a multi-platform smartphone app today are negligible.
Not only is there development software that enables you to target multiple platforms simultaneously, but you can work with a professional app designer like Appetiser that is tailored for your business. For a professional app developer, it requires relatively little time and effort to take an app multi-platform. If you are determined to develop the app yourself, you will still find the app development blog at Appetiser a goldmine of useful information and advice.
Development is cheaper than you might think
Many businesses still view an app as something that only the biggest corporations can afford. There are many misconceptions about the logistics of app development, as well as the role that apps have to play in the workplace once they are finished. Whether you are developing an app for your own internal use or one to be released for the benefit of your customers, hiring a professional app developer to handle development is more affordable than many realise.
If you think that your business could benefit from having its own app on the market, but you have been put off by the assumed costs, it is worth reconsidering. Development might be cheaper than you think, especially when you factor in any returns that the app can bring. There are plenty of reputable app developers out there who offer free consultations. This is a great way of assessing the viability of your app before you commit serious resources to it.
You can personalise the experience
Modern smartphones contain an array of sensors, including full GPS capabilities. This is in addition to all of the personal data that users are happy to share with apps on their phones. You can take advantage of these features in order to deliver a highly personalised experience to your users.
Adding even basic personalisation to your app can further enhance user engagement, as well as giving you another avenue for driving sales from physical retail outlets. For example, you can have the app use the phone’s location data to alert the user whenever they are near to a store.
Developing an app for your business is a no-brainer in today’s marketplace. You only need to offer your users the most basic functionality in order to be able to improve their engagement and encourage more sales. If you do it right, the money it costs you to have an app developed is nothing compared to the returns it can bring.