Technology brings up the possibilities of what an event may look like, from software like ticketing systems and webinar tools to advances like artificial intelligence and virtual reality. And, because the spectrum of technology is continuously expanding, you’ll want to keep up with the latest advances to offer your event a competitive advantage. Here are the top 6 emerging event technology trends to keep an eye on.
Home technology is affecting event technology once again. Face recognition from gadgets like Apple’s that we use daily has leaked over into the event sector, just as it did with voice search. The implications and capacities are enormous, but the processing time is still being fine-tuned. Still, it’s something we should all consider.
Facial recognition, one of the most recent innovations in event management, is already being used at a variety of events, ranging from trade exhibitions and conferences to football matches and club nights. It produces a “smart event,” which enables automatic, contactless check-ins, cutting wait times and interactions between guests and event workers significantly. Aside from speeding things up, the software can read visitors’ facial expressions and body language to estimate their attitude, bringing feedback to a whole new level.
When it comes to AI, it’s increasingly being used to analyze data and make personalized recommendations, which might range from which presentations you should attend to a new band that fits your musical tastes perfectly.
Event organizers can use AI technology to interpret data from social media profiles such as LinkedIn and Facebook to make personalized recommendations for each event attendee, such as who they should meet, which presentation might be particularly useful for their line of work, or which speaker they’d like to hear. Don’t worry if this all sounds a little technical.
Livestream The Event Online
The epidemic of COVID-19 sparked a massive movement toward virtual events. Many creators are turning to the medium for webinars, concerts, and even theater shows as a way to reach a larger audience when live events aren’t possible. When in-person events aren’t an option, examine how technology might be incorporated into a hybrid event to get the best of both worlds.
When live streaming an event, use social media to your advantage. Post the specifics ahead of time you might host Facebook Live events – and urge attendees, volunteers, workers, and suppliers to share them on social media channels like Twitter. You might also utilize paid ads to broaden your reach on social media.
Lighting can grab and hold attention, which is one of the most powerful effects lighting can have on any event. While your audience waits for the next speaker or performer to get on stage, LED lighting can be employed to enthrall them. Lighting can bring drama to an event, build suspense, and help your audience connect with you. Simple light displays, patterns, and colors can all help to engage your visitors.
While you may be concentrating on producing dazzling lighting effects, don’t forget about ambient lighting. Ambient or background lighting will give enough light for your guests to roam around and find their tables comfortably. This means that when it comes to ambient lighting, there is an important safety consideration that should not be disregarded.
By substituting tickets and physical payments for in-person events, radio-frequency identification (RFID) continues to improve the attendee experience. RFID chips are small enough to fit within attendance bracelets and badges, and they save queuing time by being scannable. They can also be used to make cashless payments on the spot at events like music concerts and food festivals.
RFID is useful for speeding up person-to-person interactions in COVID-19 times and is worth consideration for socially distant events. Furthermore, employing RFID technology for events allows you to track the behavior and movement of participants, providing significant knowledge regarding the layout of the venue.
We should expect to see digital assistants and chatbots powered by artificial intelligence (AI) show up in the events sector. Chatbots are being utilized to answer inquiries and deliver essential information at events such as virtual gigs and trade shows.
Attendees get a quick response from automated customer care, while organizers can focus on arranging their event. There are a variety of ways to get started, such as using Google’s Dialogflow to incorporate a chatbot into a website or event app or adding a customer service plugin to Facebook Messenger.
PS-It is important to acknowledge that most of these gadgets and software are electric-powered, hence wiring and electrical connection is key. To ensure safety for all the attendees ensure that all the wiring is well fitted and electrical enclosures are used to keep all the connection joints safe from intrusion of any kind.
It’s critical to use the correct technology at every stage of your event preparation, from preliminary planning sessions to post-event debriefings, as you prepare your next large event. Whether you go with cutting-edge technologies like artificial intelligence (AI) or event management software, you’ll improve your venue, keep attendees engaged, and give your event planning company a competitive advantage.