One of the images being used in the Business Council national vaccination campaign. Photo credit: Business Council of Australia
The Business Council of Australia says it is bringing together employers of all sizes from across the economy to boost vaccination rates and get the nation ‘one shot closer’ to being able to participate in the things Australia loves.
Supported by Facebook, the campaign aims to reach at least 80 percent of Australians and give every business in the country access to a toolkit of vaccination-related messages and assets to let them speak with a united voice.
“Every person we get vaccinated [takes] us one shot closer to bringing Australians back together and letting us all get on with our lives,” the council’s Chief Executive, Jennifer Westacott, said.
“The One Shot Closer campaign is carefully researched and geared to complement existing State and Federal advertising with messages that remind Australians that safe and effective vaccines are our path back.
“This is critical to the economy and the mental health and wellbeing of all Australians.”
According to Westacott, businesses across the country are pulling out all stops to reach national vaccination targets and put Australia on track to reopen.
Facebook Australia and New Zealand Managing Director, Will Easton, said: “Since the beginning of the Covid-19 pandemic, we’ve supported Aussie businesses and our community in staying connected during these challenging times.
“As the vaccine rollout continues to gather pace, the business community has a role to play in encouraging Aussies to get vaccinated as we return to normal life.
“We’re thrilled to be able to offer our support to the ‘One Shot Closer’ campaign and help the Business Council of Australia amplify this important message on our platforms.”
Meanwhile, the Chief Executive of the Council of Small Business Organisations, Alexi Boyd, said that without a clear roadmap out of Covid restrictions, small businesses would struggle to reopen and stay open.
“This initiative will help small businesses by encouraging more Australians to get jabbed [and] get our communities flourishing again,” he noted.
Speaking for the hospitality industry, Restaurant & Catering Australia’s CEO, Wes Lambert said the national vaccine rollout gave the sector a pathway to bring Australians together again after an incredibly tough time.
“This campaign will help encourage all Australians get their jab so that we can open our doors and then keep them open for good,” he stated.”