Over 120,000 Australians currently choose to make the UK their home, most of them living in London and its suburbs. And they’re probably not doing it to live closer to the queen, but rather for work opportunities. Since Australia is a former UK commonwealth, it is much simpler for Aussies to obtain working visas to the Kingdom. Unemployment rates in Australia have historically been higher than those in the UK – and are so especially now due to COVID-19 – so it seems like a natural choice made by many.
E-commerce
We live in a global world with a global economy, but that doesn’t mean there’s no room for a local feel. You can open your own online store, where you can sell goods from the UK to consumers back home in the Land Down Under. Online shopping is at its peak these days (with much help from the Coronavirus), and virtually setting up shop in the UK and selling British products to Australian saves a lot on importing. Just try to find a niche not yet discovered by others.
Before you start buying goods by the bushel, you need to be aware of trade and commerce laws. Also, any product entering Australia should be in accordance with Australian safety, health, and other standards, naturally. We recommend consulting someone who is already in the business about legal and financial issues.
Australian trends
We can’t really explain why, but the British are crazy about anything Australia. Yes, they have a weakness for hobbies, sports, foods and what not, coming from the Land Down Under. If you’re a people person and a good guide, why not open a course and teach the masses what it’s like to be Australian? It can be cooking classes, rugby lessons, Aboriginal art sessions or even an introduction to boomerang tossing – whatever you’re good at.
However, opening your own course or workshop comes with some prior demands. First, you must make sure you have the right physical space for it. You may need to rent a room at your local cultural center, or something of the likes. Also, you will probably need to do quite a bit of advertising, in order to start off. Flyers and posters are nice and dandy, but online is where you’ll get the best targeted results – so do some homework.
Online campaigning
People from all over the world need your ‘Ozzie’ thinking, in order to advertise to Australians. In today’s reality, targeted advertising online has become very precise. That’s why businesses from all around the world, looking for the Australian clientele, will need someone who speaks the language to help them sell (and no, we don’t mean English – we mean Australian).
Even if you’re not a good salesperson, there are also options for you. Have you heard of lead generation? Johnathan Greenwood, spokesperson for Crystalead, a dominant company specializing in the field, explains: “Instead of trying to push sales through online advertising, businesses now prefer to persuade clients to leave details. That way the business can contact them via email or phone and complete a sale more comfortably.”
Sounds complex? Well, it’s simpler than you might think. Sites like Crystalead and others are like a package deal – they provide the businesses looking for marketing services, the platform, and the websites which you’ll be advertising on. All you need to bring is your ‘Ozzie mentality’ and creative mind. You get paid a commission for every lead you create, meaning for every user who sees your ad and is convinced to leave their details.
Bottom line
It’s easy to see why Australians living abroad in general and in the UK specifically, prefer to use their origins as an advantage when searching for a job. However, all of this is also true for expat Australians in other countries around the world. As ties between Australia and other nations strengthen, more and more of these opportunities pop up and are waiting to be seized. Especially now, when many have lost their jobs to COVID-19, it is a good time to do just that.
