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Aussie company that glitter bombs your enemies explodes with orders

Australian startup ShipYourEnemiesGlitter.com, that sends an envelope filled with glitter to your enemies, sold out of glitter within 24 hours of launching. Now it's been put up for auction.

Australian Times by Australian Times
18-01-2015 01:26
in News
glitter bomb

Australian website ShipYourEnemiesGlitter.com launched on 13 January providing “Glitter as a Service” to those wanting to send a sparkly piece of revenge. For just $9.99 one can send an envelope filled with glitter, and a note with expletives of choice, anywhere around the world.

That is before they ran out of glitter. And now the site has been put up for auction.

Hours after launching on 13 January, the website was featured on Business Insider, Gizmodo, the Huffington Post and Reddit. Ordering was suspended temporarily after the site crashed from thousands of orders around the world exceeding the company’s supply of all seven colours of glitter.

Sydney-based entrepreneur Mathew Carpenter, 22, told TechCrunch that he’s “thrilled” his little side project went viral.

Carpenter explained that the glitter-filled Christmas and birthday cards from his relatives inspired him to start the service. “I hated it, and wanted the rest of the world to feel my pain,” he said.

The website promises to send “the herpes of the craft world” to any where in the world.

“We’ll send them so much glitter in an envelope that they’ll be finding that shit everywhere for weeks,” the site declares. “Hint: the glitter will be mixed in with the note, thus increasing maximum spillage.”

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OMG, whoever thought this up is an EVIL GENIUS!! Send glitter to your enemies: pic.twitter.com/e7aDsxEyts /via @Gizmodo

— Jeri Ryan (@JeriLRyan) January 14, 2015

 

RT @AllisonPDavis: If you cross me, I will glitterbomb the sh*t out of you: — The Cut (@TheCut) January 13, 2015

Is this illegal? Because tbh it’s amazing and I want to do it. #GlitterBomb

— Cassie Young (@CassandraYoung) January 14, 2015

 

According to TechCrunch, the service proved so popular (reportedly over 2,200 orders in just a few hours) that Carpenter was forced to take the online booking form down and has been left to fulfill the paid orders alone – that’s a lot of envelopes to stuff with glitter.

So now  ShipYourEnemiesGlitter.com has been put up for auction, with current bidding on Flippa in excess of $61,000.

 

Image: Svetlanamiku via Shutterstock.com

Tags: business newsNews in Australia
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