The fare deals were promoted using jokes made at the expense of the Ashes team.
“Hurry! Once (these tickets) are gone they’re gone – a bit like the Aussie Ashes hopes,” says one travel agent’s website.
STA Travel’s UK advertisement features a sad-looking wombat called Ricky holding a cricket ball.
STA in the UK says the special Qantas fares are “to celebrate the epic Aussie demise”.
The joint promotion offered 425 flights to Australia for £215. The fares were based on the first innings scores of the second Ashes Test at Lords this week, where Australia scored 215 runs in response to England’s 425 runs on Saturday.
Both British Airways and Qantas offered the flight deal from 8am Tuesday morning, selling out within six minutes on ba.com and ten minutes on the Qantas site.
The deal was promoted via social media and PR, with the airlines using Twitter feeds, blogs and email marketing to spread the campaign via word of mouth.
The cheap fares promotion was a “cooperative activity” generated in the UK between Qantas and British Airways under a code-share agreement, said a Qantas spokeswoman in Sydney.
“The result has ended in fantastic fares for travellers from England to Australia,” she said.
“It’s great news for customers.”
A similar deal will apply for next month’s Fifth Test at The Oval, when the price of a London-Melbourne return ticket will be determined by England’s first innings total and the number of tickets by Australia’s tally.