THE FEDERAL Liberal Party have posted a video on their official YouTube channel depicting the ALP as a ‘chaotic, divided and dysfunctional government.’
The 34 second clip, entitled ‘Dysfunction and Treachery’, opens with the line “12 months ago, Kevin Rudd challenged Julia Gillard to try and become Prime Minister…again.”
The edited footage then features a montage of senior Labor party members using unfavourable adjectives to describe the behaviour of Rudd.
The video attempts to illustrate that 12 months on the Labor party are still a divided and dysfunctional government, with no plans for the future.
One year ago there was enough support for Rudd to force a leadership spill, but ultimately the vote weighed in favour of Gillard. The result saw Gillard with 71 votes to Rudd’s 31, a convincing defeat. Following the vote Rudd dedicated himself fully to the re-election of Gillard and moved to the backbench.
There has been renewed speculation that Rudd may challenge the leadership again, however he has dismissed the idea.
In the latest polls, the Coalition is ahead of the ALP on a two party preferred basis and Tony Abbott is ahead of Julia Gillard as the preferred Prime Minister. The election is still six and a half months away, set for 14 September.
Commentators have predicted that voters can expect to see an increase in the use of social media sites and channels as the parties start campaigning. Social media has been seen by politicians and political parties as an effective and cheap way to publicise their messages to potentially large audiences.
During the 2012 US Election President Obama broke social media records with the use of the medium as a central platform for his political campaign. His effective use of YouTube, Facebook and particularly Twitter garnered great support and built a strong online presence, which resonated with voters. His opponent Governor Mitt Romney was less successful in his use of social media.
The video posted by the Liberals has so far been viewed 7665 times, with 90 likes and 26 dislikes.