Instagram users can broadcast live videos using Instagram Live, which is a part of Instagram Stories. While scrolling through Instagram, you might have come across circles at the top of your feed, which are your follower’s Instagram stories. For a live broadcast, the live icon will appear at the bottom part of the circle.
Instagram live videos allow users to broadcast real-time videos on their Instagram feed. Some of its features include: It helps you to stream videos in real-time, help you pin comments, allows users to connect with you by commenting on your Instagram Live, you can save the Live video to your stories where people can replay, and add people as guests to the live video and so on.
According to a recent survey, eighty percent of people prefer watching a live stream to reading a blog post. And a further eighty-two percent prefer to watch a live video from a brand instead of a social media post.
Most businesses have understood how to leverage this to their advantage. And are now hiring digital marketing agencies to create engaging social media channels, brand awareness, increase brand loyalty and increase ROI.
Read on to find out the benefits of using Instagram live videos to take your business to the next level:
- Massive visibility
Each time you go live on Instagram, your video will show up on your follower’s feeds. Even though it will show up on the same row as an Instagram Story, the former stands out since it appears first and is impossible to miss than the latter.
Instagram Live videos will give you a more solid chance to get more views since you can differentiate them from stories. Also, at the top of the news feed, your business’ page profile picture will get labeled LIVE, which helps your followers see you immediately and watch your content.
Further, on the Explore page, your followers may search for live videos. That helps you to improve your reach and searchability.
- Launch a product/make an announcement
If you want to feature a new product, launch one, or make a big announcement, an Instagram Live video will come in handy. That is because it allows you to gain people’s attention and make the entire process engaging and fun. Here, you can showcase your goal even as you interact with your followers. To keep them even more engaged, you can try giving away prices and freebies. Or have competitions where your followers can participate and win in real-time.
To build trust, better understand and engage your target audience, you may consider Q&As. That will allow your followers to ask questions, and you get to answer in real-time. You also take the chance to let them in about your brand and let them interact on a personal level.
You may also use Instagram Live to feature the Behind The Scenes. And use this opportunity to take your followers on a tour of your business, show them how you manufacture or make your product, introduce your team, office, and so on.
- Authenticity of content
The truth is, videos and photos with plenty of alterations, touch-ups, and filters are out of the trend. That is because customers prefer raw, authentic, and original content. Transparency will keep many viewers on your page, which will certainly convert into sales.
For this reason, you can use Instagram Live videos to allow viewers to watch your product originally and clearly. You want them to see how to use the product and the results. Remember, seeing is believing. And this will drive more potential customers to your business.
- Collaborate with other businesses
If you want to collaborate with other businesses without incurring huge costs, Instagram Live is the way to go.
You can use these live videos to promote your collaborator’s business. In return, you will attract some of their followers and vice versa. The best part is, this does not have to be done in person. All you have to do is schedule a time to go live together.
The perks of Instagram Live Videos are unimaginable. To ensure that you do not miss out on any, you want to consider the same. Ensure that your message is clear and that you’re approachable, and you will begin to reap the benefits. All the best!