5 Top Digital Marketing Strategies That Drive Conversions. Image credit: AdobeStock
In the past, small and medium-sized businesses faced a considerable challenge regarding marketing, as most found themselves constricted by tight budgets and limited marketing methods.
The available marketing tools at the time were also difficult to scale, expensive to deploy, and their output were challenging to keep track of.
However, things have shifted tremendously in the recent past, thanks to technological advances.
With the increase in internet usage by individuals and corporations, businesses now have an easier time reaching their prospects through digital marketing.
The digital marketing methods available today are easy to use and can be implemented by the average business person. Nonetheless, we still have marketing agencies specializing in these methods and are at hand to give your efforts an extra boost where need be.
Also known as SMM, Social Media Marketing uses social media sites to promote brand awareness to heighten your conversions or sales.
The beauty with SMM is that you need not confine yourself to one channel. You achieve better results from it when you use a handful of popular sites to promote your brand.
Some of the leading platforms likely to get the best conversions here include Facebook, Instagram, Twitter, and YouTube.
The specific outlet you opt for should be informed by the target audience you wish to reach or your niche market. It is always best to capitalize on the channels most frequented by your desired market.
Your brand can achieve successful SMM campaigns in several ways. For instance, you may enlist the services of a social media influencer to popularize your products and brand.
You could also take advantage of the platform’s in-built advertising feature, where you pay for a sponsored ad. Sponsored Ads achieve a high conversion rate since they are broadcast to a targeted audience (people likely to be keen on your brand or type of products).
The other valuable tool in your digital arsenal is Search Engine Optimization (SEO).
It is structuring or designing your website and its content in a way that enables it to receive a high ranking by search engines.
Websites optimized for search engines are easy to find on the web, as they are among the first to turn up on the Search Engine Results (SERP) page.
That means that when you have an SEO compliant website, your site will consistently be among the first to appear when online visitors go looking for your products online.
The value of high rankings should not be ignored. According to Forbes research, that first results page can have up to 92% click-through rate. That is a stark contrast to the second page, which garners approximately 6%.
It, therefore, serves your brand well to rank high on critical keywords, and SEO is the tool that makes that happen.
It involves using vital keywords on your website and the proper structuring of your site to make it informative and easily navigable to your visitors.
You may use Google Adwords to gain insights on the value of individual keywords as far as search ranking is concerned.
Email marketing uses verified and vetted email lists to send solicitation emails to a group of contacts.
The email message is structured in a professional tone and may be sent to inform your clients and prospects of new offers, products or to solicit funding or push a sale.
Typically, the email contacts used in this kind of marketing consist of verified leads or persons interested in your products. To obtain a reliable email list of valuable contacts within your niche market, engage the services of an Email Service Provider (ESP).
An ESP is a lead generation agency specializing in email marketing, cold calling, and other remote digital marketing strategies for enterprises.
Email marketing may take the form of regular newsletters, promotional emails, acquisition emails, or retention emails. It all depends on the purpose for which the email is sent.
However, for email marketing that converts, it is best to start with well-written emails that focus on the reader and their needs more than selling the product.
Cold calling or telemarketing (as it is traditionally known) is a marketing strategy where a brand makes unsolicited calls to its prospects to alert them of its products.
When coupled with other follow up marketing strategies, cold calling leads to conversions, especially for unknown brands or new businesses.
However, due to the unsolicited nature of these calls, most leads may be resistant to your marketing pitch. For that reason, the telemarketer must always act tactfully and cultivate the target’s trust before pitching for sale.
Even if a well-orchestrated cold call fails to yield a sale, it is nonetheless an opportunity to garner feedback from your prospect about products they need.
As we have seen, your brand’s digital visibility is heavily influenced by how it presents itself online. You can use sales memes, gifs, blogs, eBooks, and other types of digital content to push our brand name out there.
Content marketing is a chance for you to establish your business as an authoritative voice in a particular sector through well researched and eloquently presented material.
Relevant and search engine optimized content will also serve to improve your web ranking. It offers you a golden opportunity to improve your visibility as you quickly become a preferred and reliable provider of information related to your niche.
When search engine algorithms handle an online visitor’s search query, they always direct the visitor to the sites that give the most comprehensive information on the subject.
Therefore, the more interesting, relevant, accurate, and current your content, the better your site ranking will be, and the higher your conversions as well.