However, the growing trend of mobile search results means there is a shifting inclination to create web experiences specifically for mobile canvases these days. Don’t believe us? Consider the statistics…
Experts predict mobile devices will drive three-quarters of mobile traffic this year
Mobile technology is advancing at an astonishing rate, and the convenience of these devices means users are much more likely to turn to them when browsing the net. Whether travelling the daily commute, waiting in a queue or even watching television, we as a society heavily rely upon our phones and tablets to pass the time. In fact, current stats show the average user will spend a total of 168 minutes each day glued to his/her smartphone.
The rate at which we search for information and retrieve answers from these handy pocket devices has quadrupled over the last five years, indicating the brutal force at which mobile devices are taking over more ‘traditional’ technologies such as desktop and laptop computers. Unsurprisingly, this isn’t going unnoticed by the big tech players.
Google has recognised the boom of mobile searches and responded accordingly
Ever the astute observer, our favourite search engine has adapted its algorithm to suit the public’s mobile-bearing ways. This year will see a significant focus planted on Accelerated Mobile Pages – better known as AMPs. Basically, AMPs dictate a kind of framework developed by Google that recognises which websites have been designed to quickly load on mobile devices and appropriately fit the smaller screens. The innovative technology began rolling out last year, with the idea that it would skyrocket in 2017 – and if the results are anything to go by thus far, it would seem the forecasts are correct: AMPs now account for more than 50 per cent of news results across 11 countries.
With Google prioritising AMP-optimised web pages in its rankings, it’s becoming increasingly important to reconsider your current website design and tailor it to meet the beckoning mobile-specific standards.
Mobile-first web design is no longer just a suggestion, but a requirement
Previously, it was strongly advised to make your site mobile-friendly – that is, ensuring it can seamlessly transition from desktops to smartphone and tablet screens. Now, however, there is a booming requirement to design specifically for mobile devices, lest you end up in Google’s rejection pile. Whether you’re a freelance web designer that works remotely or a corporate design agency in Melbourne catering to a suite of multinational companies, the need to implement mobile-specific design into your strategy is paramount.