SEO is not the only tool that will make your website more appealing to potential customers and search engines. As the owner of an online business, you must focus on the technical aspects of running a website as well, which certainly affects how popular a site can get.
Most online business owners rarely think of bandwidth, one of these technical things that are often overlooked. Bandwidth, simply put, is the capacity of your website to handle the traffic it gets.
Most revenue-generating websites, like blogs, do not have to worry about such issues. However, online businesses that expand and generate huge amounts of traffic must eventually rethink how to optimise bandwidth. If you want to find out why, read ahead.
Bandwidth Determines Loading Time
All websites are connected to a server that handles traffic. If you have rented your own server, you may have purchased a certain bandwidth package. If a site reaches the allowed bandwidth limit, with more incoming traffic the site crashes, goes offline or ends up loading really slowly.
Now, for online businesses there are instances that traffic can spike. For example, if you offer a discount on a high-demand product or if your marketing content goes viral, the incoming traffic to your site will go up to unexpected highs.
If your retail site crashes during one of these instances, that spells only disaster for business. Now, those hosting Australia services do not automatically adjust the bandwidth depending on the traffic. Therefore, it’s your responsibility to buy a good package so your site loads as fast as it can.
Slow Loading is Directly Related to Bad Sales
Slow loading negatively affects user experience for certain. It can most likely cost you customers and sales. Market research has discovered that customers are less likely to return to a site that takes more than two seconds to load.
Now that would immensely hurt your ability to retain customers. What does bandwidth have to do with this? If you don’t purchase enough bandwidth to handle the needs of your site, the web server could take a long time to process and load your site. Therefore, pay close attention to bandwidth packages as you would to an office data plan.
It Affects Graphics and Extensions
As your site generates more traffic, you may want to add plugins, videos, cool graphics and other features to keep new users happy and to attract even more. As you add more components to your site, it gets bulky.
You need higher-capacity bandwidth caps to process bulky sites. If you don’t upgrade your bandwidth package accordingly to handle your site’s evolving needs, your website will load about as fast as if the visitor was using a dial-up connection. No one wants to go back to the days of dial-up.
No Digital Sales without Adequate Bandwidth
Digital sales obviously consume a lot of data to upload and download. Therefore, if your online business offers such products to customers, you must have top-of-the-line bandwidth package to support the site and sales. You should also consider optimising your site to make use of available bandwidth more efficient.
As you can see, knowing about bandwidth will only help your business grow. Therefore, next time your IT and marketing teams meet, be sure to ask them about bandwidth optimisation.