You probably know that email marketing is the most effective marketing channel, ranking high above social media or SEA. It is the best way to increase customer loyalty and sell more articles. The use of an email marketing automation tool makes the implementation of an email marketing campaign much easier. Did you know that email marketing automation is no longer only for expert marketers? Today, there are plenty of automation tools that could actually help you create the most efficient single-track and multi-level campaigns that could help you make money in your sleep.
There are no limits to the diverse opportunities and target groups you can use automated emails for, you just need to find the right Emailmarketing-Automation tool. That way, even if you’re new to the email marketing and you need detailed instruction on how to use it for your campaigns, you will manage to do it in just a few clicks as these tools are intuitive to use. Some offer exemplary workflows that can be adjusted to your needs easily that help you plan and design all kinds of automated mailing campaigns. You will be able to create newsletters and automated email campaigns on a virtual drawing board, easily and effortlessly.
Why Automated Emails Work Best?
Unlike a monthly newsletter, automated email campaigns are triggered by the actions of your customer. As soon as your customers make a purchase or subscription, they trigger the adequate action, for example, a confirmation email followed by a coupon or a discount. Moreover, these automated emails are sent to your customer as part of their customer-lifecycle. As a result, your customers will receive a welcome email, birthday mailings and reminders at exactly the right moment of his customer lifecycle. anniversaries. So, you just need to decide on your workflow type, which can have various levels of complexity and put the tool in action. Single-track workflows are preset workflows to get started quickly, while multi-level ones are your most commonly used automation emails.
The best part about automated emails is that they are completely flexible in design. After all, you are the one who determines which emails you want to be sent to your customers and when. So you have the complete freedom to customize the emails and keep track of your communications strategy at any time. You can focus on your other projects, the automated marketing tool will do the work for you and will boost your sales.
After you decide on your automation type, you just need to define the events, functions and activities that will trigger your workflow, as well as define the actions you want to be included in it.
Examples and Advantages of Using Automated Email Marketing Tools
To give you an example of how this would work, let’s assume that your customer bought a smartphone in your online shop. Naturally, they would probably need insurance or a case for the phone, and you have these products in your shop. What the automated mailing will do is send your customer emails offering those products, that meet the needs of the customer. This way your email automation is generating revenue and increasing customer loyalty. The trigger here was the customer’s purchase, the action was further product recommendations based on that purchase.
Once the customer receives your email, there can be two outcomes. Either they will open it but not buy the products, so you can take further action and offer them coupons to increase their willingness, or they don’t open it so you remove them from this campaign and include them in a different one.
You think this sounds great? Wait until you hear that there is another advantage to these smart tools. In fact, you will no longer have a need for the IT department to create your efficient and professional newsletters. These tools are so well composed that they do that for you, as well, thanks to their clear illustration and modular system!