1. It captures attention
Picture yourself scrolling through a newsfeed, be it LinkedIn, Facebook or Twitter. What posts stand out the most, and make you stop and pay attention? Video content instantly captures your eye, meaning that potential customers are much more likely to engage with your brand compared to a text-based, or picture-based content.
2. It’s highly shareable
92% of users watching video on a mobile will share it with others, according to Wordstream. That means your video messaging could be spread further than just your company’s website or social accounts, with audiences sharing it on their personal accounts.
View some client case studies.
3. It allows you to show, not tell
Showing, rather than telling, is a mantra we have here at Casual, and video is the perfect medium to show customers what you’re all about. Instead of spending a long time explaining your product using text based content, a video shows viewers exactly what your offering is in a tangible and entertaining way.
96% of people say they’ve watched an explainer video to learn more about a product or service.
4. It’s a chance to show off your creativity and personality
Video is a very creative medium and a great way for you to inject your company’s personality into your content. It also gives you a chance to show customers your company’s more creative side, especially if your offering is something less tangible.
5. It brings your company together
Bringing your staff together to make something creative is a great way to get different teams to work together, and can build rapport and foster better communication between teams. At Casual, we always try to make the process of creating your film a fun one. Yes, it can be a challenge, but we’re there to lead the way and at the end of it, you’ll have a film your whole team can be proud of and were part of making.
6. It stays with audiences longer
Viewers retain 95% of a message when they watch a video, compared to retaining just 10% when they read text, according to Insivia, meaning that using video to communicate your messaging is much more likely to resonate with your audience than just using text-based content.
7. It brings more traffic to your site, and keeps it there
With 84% of marketers saying video helps them to increase traffic to their website, it’s no wonder more and more companies are investing in video. As we all know, getting traffic to your site is one thing, keeping it there is quite another. However, video not only directs traffic, it retains engagement with 80% of marketers say that video increased dwell time on their site
8. It’s a great way to learn
Video is the most popular way of learning, with 68% saying that video is their preferred medium. Text-based articles are only favoured by 15% of people, while infographics were at just 4%.
9. It’s a good conversion tool
Video is often a great way to convert interested potential customers into real customers. 79% of people say a brand’s video has convinced them to buy a piece of software or app, and 93% of marketers say they’ve landed a new customer thanks to a video on social media.
10. You get great Return on Investment
While investing in video content may be a higher price point than other content marketing options, you get a great return on your investment. When surveyed, 88% of marketers are satisfied with their social video marketing ROI.
11. Everyone’s doing it
87% of businesses use video as a marketing tool, a huge rise from early 2017 when just 63% of businesses were using it. Businesses without any video content are risking being left out in the cold, as video has come to be something that they expect all good businesses to have.
12. It’s what people want
With one third of online activity being spent watching video, according to Wordstream, watching video content is clearly a preferred online activity. And 85% of consumers want to see even more video from brands.
Take the next step
“At Casual Films, we love helping our clients start their journey into video marketing, and are with you every step of the way, from coming up with award-winning creative ideas, all the way to delivering the finished product. Don’t hesitate to contact us if you want to know more.Some of our clients include Red Bull, GoDaddy, Google, Facebook and other notable global brands.”