Luxury meets ethics in Chopard’s commitment to source and produce ethically sound, luxury products. Chloë Sevigny is certainly a fan of theirs, working in collaboration to design bags for their Green Carpet Collection (GCC). She was seen at this year’s Cannes Festival with an adorable 1940’s style bag.
Chopard is stepping out into the world of luxury with their ethically produced jewelry and luxury accessories. Their first initiative was producing ethically sourced and produced gold products, followed by precious stones. Its latest focus is on sustainable leather.
The Green Carpet Collection
The Green Carpet Collection includes fairmined gold, precious stone jewelry, and now sustainable leather bags. Chloë Sevigny and Chopard have worked hard towards creating a sustainable luxury accessory. Style influencers can certainly lend a hand in making this dream a reality.
Chloë Sevigny has a serious interest in sustainability. That’s why when Caroline, Scheufele, Co-President and Artistic Director of Chopard, reached out to Chloë, she was very excited to join in on Chopard’s efforts.
As a style icon, it’s no surprise to see her design a beautiful vintage style bag, made from soft calfskin leather. Her influence as a style icon can help bring sustainability efforts to the world of luxury items.
Multi-Year Initiative: The Journey
In 2013, Chopard first launched the Green Carpet Collection at Cannes. At that time, it included a collection of gold jewelry, which was fairmined.
A multi-year initiative is in place to set new standards for sustainable luxury items. This is part of the Journey to sustainable luxury accessories, which involves a partnership with Eco-Age and the Green Carpet Challenge.
These partnerships hope to lead the world into a new age where sustainable luxury is mainstream. Livia Firth, creative director or Eco-Age and Green Carpet Challenge stated, “The Journey to Sustainable Luxury has allowed Chopard to directly impact the lives of the real people in artisanal mining communities…”
Mining for gold and precious stones can result in poor labor conditions for miners, and unfavorable environmental impacts on the surrounding areas. Leather sourcing and production can have similar effects.
By 2018, Chopard had made 100% of its gold ethical. They intend to continue with this trend with their other luxury accessories.
Why Sustainable Products?
Mining for gold, precious stones, and tannery destroys landscapes, contaminates water supplies, and releases harmful toxins into our ecosystems.
During the tanning stage of leather product production, chemicals are used therefore harming the workers in the plant, but also releasing by-products that make their way into water sources.
The Future of Sustainable Luxury
Continuing to strive for fair-mining and sustainability practices is important for our environment and our communities around the world. The path may be long, but it’s not impossible. Influencers and style icons are a great way to help spread the important message of using sustainable luxury products. And this is just the beginning. Who knows what else Chopard may add to their collection in the years to come.