Albeit, the show isn’t taking place in the jungles of Australia but rather in a remote castle in rural Wales. The statisticians at Betway did an extensive research on the impact of social media accounts of contestants prior to and during the show and we wanted to scroll deeper into the abyss that is social media to try and determine who might be the eventual winner of series 20.
It can effectively be argued that while the celebrities spend two weeks away from their mobile phones, they are not able to influence their followers be it on Twitter or Instagram to help them win the show, no mater how many followers they had before joining the show.
The way they appear on screen for the two weeks will no doubt make more of an impact on whether they stay until the end of the show and possibly win it, especially when some of their followers mightn’t be from the UK and therefore not be able to follow ITV’s I’m A Celeb.
Betway have already predicted that 26-year-old, Strictly Come Dancing professional dancer, AJ Pritchard, who has a social media following of around 132,000 has the best chance of winning. He fits the mould for the right age, reality TV status (he is also Curtis’ brother, the one that rejected Maura in Love Island…) and charisma. Prior to joining the show, he told radio times: “I’m always myself in all of the TV shows I take part in, but because this is 24/7, you’ll see my personality.”
In Series 16, Danny Baker had the most followers on Twitter out of any other contestant that series with 456,000 Twitter followers, yet he was booted out first. So perhaps his followers are not the type to watch a reality TV show. Whereas someone from a reality TV show, such as The Only Way IS Essex or Made In Chelsea will already be appealing to the type of audiences that watch them on TV, meaning they have a better chance of gaining more votes from them to either stay in the show or win it altogether.
In this series we have Sir Mo Farah and Vernon Kay, both have more than 1m followers, but as we illustrated above this could come at a cost to their chances of winning but on the other hand it won’t mean much either as viewers of the show often warm up to contestants as the show goes on, with former Tottenham Hotspur manager, Harry Redknapp, winning the series last in December 2018. He did not have a huge social media following but the public adored his honesty and comical behaviour which meant he was eventually crowned the king of the jungle!
Regardless, let’s hope for yet another cracking TV viewing for this year I’m A Celebrity Get Me Out Of Here!
Some of the information on this post was taken from Betway.