And the fears that it could be sent to China but that there had been no evidence of this happening. This caused a large reaction across the world – India, which boasted nearly 400 million active users, would quickly remove and ban the app from its marketplace along with a whole fistful of other Chinese backed apps but many suspect this has something to do with the recent border disputes between the two, the other big name has been the US and their reaction to the app.
President Donald Trump quickly jumped aboard the plan to ban the app, but things changed very quickly when he demanded that the Chinese backed owners, ByteDance, should sell the IP rights to a U.S. based company to remove any feeling of distrust – big names such as Microsoft and Walmart have been targeted, but it appears that some discussions are starting to stall as different parties are getting involved, and the timeframe given by Donald Trump is slowly starting to pass by which may lead to the app being banned in the U.S.
(Image from lifestyleasia.com)
Facebook founder Mark Zuckerberg may have given an answer to this, however, as August saw the announcement of Instagram Reels – it has already seen some testing with releases in Brazil, France, Germany and India across the last 12 months and should have rolled out to most users in the US and UK toward the end of August with a host of other countries too. As many from TikTok scramble to find a new home just in case the platform does find a ban, Reels could be that answer.
There could be many looking for a way around the ban if it does come however to keep the audience they have earned over the past few years and it isn’t unseen in other platforms too – one of the most recent has been in gaming and online gambling as certain measures have been put in place such as the Gamstop initiative to make it more difficult for some players to participate, a number of operators have made changes so these players can find many at casinos not on gamstop and continue to play despite the changes.
There’s still a little time before any decision needs to be made regarding TikTok but for many creators things are looking a little bleak – but with an already established alternative available it may not be too difficult to move with your audience and find a new home, but it does show yet another short video platform following the same path as Vine, and musical.ly (which did later become TikTok) falling down a similar path of decline.