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Australian Times readers

According to Advance, there are more than 500,000 Aussie professionals working around the world and over 300,000 Australians in the UK .

Typically, an Australian Times reader is a young Aussie professional who lives and works in London, utilising the city as a gateway to amazing career and travel opportunities. The website and eNewsletter also command a loyal readership from the broader Aussie community in UK and around the world.

Age:

18-23    7%
24-29    30%
30-35    41%
36+        22%

Gender:
Female   59%
Male        41%

Nationality:
Australian     84%
UK                  12%
Other              4%

Key employment sectors:
Teaching                                                 18%
Media                                                       17%
Accounting-Banking-Finance              13%
Engineering & Construction                12%
Nursing & Care                                      12%
Secretarial-Office                                   11%

Where they currently live:
West & South West London                 52%
North London                                          16%
East & South East London                   14%
Central London                                         4%
Rest of the UK                                         11%
Rest of the world                                       3%

(Source: 2010 Australian Times online reader survey, in conjunction with Imaginative Traveller)

When Australians come to the UK, they:

  • Are amongst the highest skilled employees
  • Have a high disposable income
  • Develop strong business and social networks
  • Have an enhanced sense of patriotism
  • Become involved in community sports leagues
  • Lead incredibly active social lives
  • Travel overseas extensively
  • Impart their knowledge and experience on to their compatriots
  • Become a valued part of the wider UK community

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To find out about being a writer for Australian Times, click here