AussieMite lands in the UK
A new Australian player has landed on UK shelves and it’s here to disrupt a taste duopoly that spans the entire world.
A NEW Australian player has landed on UK shelves and it’s here to disrupt a taste duopoly that spans the entire world.
AussieMite, “the caviar of savoury spreads, the newest kitchen essential in an expanding global fusion cuisine”, launched nationally around Britain this month and is hoping to steal some yeast spread market share from heavy competition. Up against local favourite, Marmite, and another Aussie import, Vegemite, the new brand is the brainchild of Australian sportsman, flier and entrepreneur Roger Ramsey. Already making waves in Australia, AussieMite now intends to capture the hearts and ‘cooking imaginations’ of Aussies living abroad.
“We want to give Australians what they truly deserve,” Ramsey told Australian Times. “Australians deserve something made in their own backyard, by a company that invests back into Australia.”
“We’re very excited to be over here,” says Elise Ramsey, Director of AussieMite UK. “It’s great to be able to bring a little taste of Australia over to Aussies in the UK.”
She says AussieMite are “determined to redefine a traditional staple and deliver a truly Australian product to Aussie expats living abroad”.
AussieMite is now available from Waitrose stores nationwide and can also be found on shelf in Selfridges and Partridges of Sloane Square. Taste-testing events are also run in Selfridges on a monthly basis.